John Roberts is the Head of Ads and Spam Policy at Pinterest, the visual discovery and social platform. He has over 20 years of experience owning global trust and safety programs that balance customer trust, revenue, and advertiser experience, specializing in ad policy and the detection of abusive online behavior.
Before Pinterest, John was Global Head of Trust & Safety Policy at TikTok. He also spent nearly 11 years as Director of Ad Policy & Integrity at Amazon, where he established the company's Advertising Policy Program, built global teams working on ad products and abusive advertiser identification, and automated 95% of policy enforcement. Earlier, he spent 12 years at Yahoo! as Senior Director of Worldwide Ad Policy.
At AddressHate, John brings deep experience building the policies and systems that technology platforms use to detect, enforce against, and remove abusive content at scale. He also lends a cross-platform vantage point across the many industries his experience spans.